Navigating Trade in Uncertain Times: Strengthening Europe’s Role
Date: 16 June 2025
In an era marked by geopolitical shifts, supply chain disruptions, evolving regulations, and accelerated digital and green transitions, trade promotion has never been more important—or more complex. The "Navigating Trade in Uncertain Times: Strengthening Europe’s Role" Conference brings together national and regional trade promotion organizations, EU policymakers, international associations and organizations and business leaders to reflect on Europe’s role in shaping a more resilient, sustainable, and inclusive global trade environment.
Annual conference Focus & Objectives
The Annual conference aims to:
- Facilitate high-level dialogue among trade promotion professionals, EU policymakers and opinion makers, academia representatives, think tanks and business leaders on how Europe can maintain stability and competitiveness amid geopolitical uncertainty, trade tensions, and regulatory shifts.
- Explore the strategic role of the EU in shaping global trade relations, with a focus on new trade agreements, responses to global policy changes, and diversified market access.
- Support SME internationalisation and competitiveness by addressing access to EU funding for innovation, AI adoption, and defence-related opportunities.
- Strengthen cooperation within the European trade promotion network, exchanging experiences and strategies to adapt promotion models to a fast-changing trade environment.
- Highlight concrete instruments and programmes supporting Europe’s twin transition, supply chain resilience, and strategic autonomy through trade.
This annual conference combines expert panels, institutional insights, and business cases, providing a unique opportunity to align national and regional efforts with EU trade, innovation, and industrial strategies.
Organized by Trade Promotion Europe
Trade Promotion Europe (TPE) is a unique pan-European network focused exclusively on European Trade Promotion Organizations (TPOs) and Agrifood Promotion Organizations (APOs). The mission of the association is to empower its members to enhance support for European exporters, particularly SMEs, by speaking with one voice at EU level and driving effective cooperation between them.
Hosted by Enterprise Greece
As Greece’s official agency for investment and trade promotion—and the current President of Trade Promotion Europe—Enterprise Greece plays a leading role in supporting the internationalization of Greek enterprises and attracting foreign investment to the country.
Proud to co-host this year’s forum in Athens, Enterprise Greece warmly welcomes the TPE community and its partners to explore how Europe can lead in uncertain times, through stronger cooperation, resilient strategies, and a renewed commitment to shared growth.
